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What is PDRN actually?

PDRN (Polydeoxyribonucleotide) is a powerful skin-regenerating molecule derived from DNA most commonly from salmon. Clinically studied for its ability to repair tissue, PDRN stimulates cell renewal, boosts collagen production and supports deep skin healing. Long used in dermatology and medical aesthetics, it’s now at the heart of our formula helping your skin recover from stress, rebuild firmness and restore a visibly youthful glow.

But PDRN is just the beginning.

Korean Skincare in Action

Watch how our PDRN serum transforms real skin no filters, just facts.

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50.000+ Customers in 48+ Countries

Why people love DDBSHIY

Here's what they have to say:

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.

Jenna Duboit

Austin, TX USA

I’ve tried at least a dozen serums and this is the only one that made my skin look alive again. I finally feel confident without makeup.

Camille Laurent

Paris, France

I have very reactive skin, so I rarely try new products. But this one is a revelation. No irritation just smoother, more radiant skin. It’s a keeper.

Minji Park

Seoul, South Korea

As someone who grew up in Korea with high skincare standards, I rarely get impressed anymore. But this serum felt different from the first application my skin looked hydrated, bouncier and smoother in just a few days.

Leah Wilson

Brighton, UK

I’ve wasted so much money chasing trends that didn’t deliver. This isn’t another ‘miracle serum’ it’s clinically serious skincare. My skin feels firmer, looks smoother and I finally feel like I’m using something that works with my skin.

Woman with long hair smiling in a kitchen setting

Amelia Clarke

London, UK

At 36, I’ve tried everything to keep my skin looking firm and fresh. This serum honestly feels like it’s doing something under the surface not just sitting on top. My jawline looks sharper and my skin feels stronger.

Tasha Nguyen

Los Angeles, CA USA

My skin is sensitive and acne-prone, so I’m super cautious about trying new products. But this calmed my redness, evened my tone and gave me such a natural glow. I’m wearing less makeup now and loving it.

Jiyeon Kim

Busan, South Korea

After turning 30, I noticed my glow fading and my pores looking more visible. I’ve used this consistently for two weeks and my skin already looks tighter and more refined. Even my friends asked if I changed something.

Emily Sanders

Chicago, IL USA

I’ve always struggled with dull, uneven skin. Most serums promise radiance, but this one delivered. After two weeks, my skin looked more alive smoother, brighter and clearer than it’s been in years.

Chloe Bennett

Manchester, UK

I’ve always had uneven tone and dry patches and I was so tired of layering product after product. This simplified everything and made my skin look healthier within a week. My skin hasn’t felt this balanced in years.

Eunseo Choi

Incheon, South Korea

My skin is extremely sensitive, especially with fragrance or heavy textures. This formula feels light but deeply effective no irritation and my skin looks visibly healthier and firmer after each use. It’s now a daily essential.

Danielle Carter

Brooklyn, NY USA

I started noticing fine lines in my early 30s and nothing I tried really made a difference. This serum not only softened them it also made my skin feel firmer and more lifted. It feels like I’ve hit reset.